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Why pay to watch commercials?

by Archives January 24, 2001 0 comment
Sex and doctor-recommended milk drinkage have something in common. Sex and discovering the perfect Scrabble word have something in common. And, obviously, sex and purchasing the right cosmetics have everything to do with one another.
“Does this make me look cheap?” inquires a teenage girl while generously slathering on a layer of lipstick in a British cosmetics commercial. The department store clerk behind the counter reassuringly tells her, Not at all.
“Do you have one that does?”
Sex sells. And as the 47th Annual Cannes International Advertising Festival proves it, sex successfully sells ads. Debuting at Cin

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