CASA Cares supports community of senior citizens
Girls sporting oxford lace-ups and guys wearing tweed blazers browsed racks of woolen coats and displays of sequined shoes. For a moment, I thought the ultra-contemporary EV building atrium had been transported to the ‘50s.
Just kidding—I knew that the hip students combing through second-hand pants and jackets were only looking to score the next unique addition to their wardrobes, at the third annual Vintage Couture Sale held by CASA Cares, the Commerce and Administration Student Association’s (CASA) not-for-profit wing, and the John Molson Sustainable Business Group.
The selection of vintage and used clothing at the sale included both high and mid-range pieces. Highlights from designer brands were a grey checked two-piece suit from Salvatore Ferragamo, strappy Manolo Blahnik sandals, and a ruffled Marc by Marc Jacobs dress. Prices were more than reasonable, with the Ferragamo suit going for $20 and pairs of pants priced at $5. Towards the end of the day, shoppers could fill a bag with as many items as they could fit in it for $40, and individual items went for $2. The shopping was guilt-free not just because of the low prices, however, but because the proceeds went to a worthy cause.
The Vintage Couture Sale benefitted the New Hope Senior Citizens’ Centre. Harpal Dasord, CASA Cares’ director of fashion sponsorship, said that the student group tries “to benefit various different organizations.” This year, the volunteer association had already hosted a terrasse party in support of ONEXONE’s First Nations School Breakfast Program and a fashion show to benefit the Montreal Children’s Hospital, and will also hold a gala to raise money for Movember on Nov. 21. The vintage clothing sale helped CASA Cares to target different age groups, accordint to Dasord.
All of the clothes in the sale were donated by members of New Hope Senior Citizens’ Centre, “ladies who don’t wear [the clothes] anymore,” CASA Cares’ first-year representative Frédérique Morrissette explained. “That’s why we get really high brands like Prada or Dolce and Gabbana.”
New Hope is a day centre that promotes civic involvement, and provides social activities and meal plans to senior citizens in Notre-Dame-de-Grâce. Its mission statement is “to provide a friendly environment where seniors can thrive through a variety of social and community-based services and activities.” It seems fitting that the members’ clothes should be given new life, by matching them with new owners who will prolong their wear. The sale aligns well with the aims of an organization that brings, well, new hope to a demographic of the population that often struggles with isolation.
Morrissette said the student group would like to add even more high-end clothing in the coming iterations of the annual event. Her advice to those who missed this year’s shopping opportunity? “Come early to get the best stuff because it’s going really fast!”
The Vintage Couture Sale was held in the EV Building’s atrium, from 9 a.m. to 5 p.m. on Friday, Nov. 14. CASA Cares will be hosting other events in the coming months, and the Vintage Couture Sale will return next year. For more information on the New Hope Senior Citizen Centre, visit newhopeseniorcitizenscentre.wordpress.com.