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Jojo – Mad Love.

by Cristina Sanza October 18, 2016
Jojo – Mad Love.

Jojo – Mad Love. (Atlantic Records, 2016)

Jojo’s first studio album in 10 years, Mad Love., is an upbeat, empowering record with touching moments scattered throughout. The album opens with the heartfelt piano ballad “Music.,” where Jojo sings about her late father. As she reaches for the higher notes, you can hear the strain in her voice, which makes the track all the more raw and emotional. There onwards, the album is mostly a mix of club anthems and R&B tunes that dive into lyrical themes such as empowerment and doing your own thing. Many feature dance rhythms and beat drops that are typical, along with overproduced vocals. “FAB.” is arguably the most unique up-tempo track—it features rapper Remy Ma. Standing for “Fake Ass Bitches,” the song is packed with solid vocal runs and punchy lyrics. Overall, there isn’t enough depth to this record, but as Jojo concludes, from here on out, she’s going to “Rise Up.”

5.5/10

Trial Track: “FAB.”

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