Rich the Kid – The World Is Yours (Interscope Records, 2018)
Rich the Kid’s debut album, The World Is Yours, is exactly what you would expect from the New York/Atlanta rapper. Considered the fourth Migos by some, Rich the Kid borrows heavily from his contemporaries, using dark uptempo trap beats, a triplet flow and dramatic ad libs. However, one thing that sets Rich the Kid apart is his ability to actually rap, which he only puts on full display during the album’s final track, “Dead Friends.” At 14 tracks and 46 minutes long, The World Is Yours doesn’t overstay its welcome. However, Rich the Kid does very little to keep the listener’s attention for that long. Many of the songs blend into one another, leaving the project a little one-dimensional. Songs like “Plug Walk” and “New Freezer” featuring Kendrick Lamar keep this project afloat, while some of the other features, like Quavo and Offset from Migos, are underwhelming.
Trial Track: “Plug Walk”