From the world of advertising to the classroom
Marketing professor Peter Elenakis talks about his career and teaching methods If you’ve ever taken one of Peter…
Browsing Tag
advertising
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The terrifying truth about online advertising
Targeted ads dig into your private life to sell you things that you don’t really need In this…
Come for the game, stay for the ads
The Super Bowl is one of the most popular sporting events on television. This year it attracted over 108 million American viewers. With such a wide viewing audience, companies try very hard and pay outrageous amounts of money (over $4 million for 30 seconds of airtime) for their commercials to be seen.