JMSM invites all-star athletes

Every year the John Molson Sports Marketing (JMSM) Conference holds “the largest student-run sports conference in Canada and welcomes famous sports executives from across North America,” says Anton Sakiz, who was in charge of the Conference’s public relations. From November 7-9, JMSM hosted five panels at D.B Clarke Theatre.

On Friday Nov. 8, JMSM presented the The Road to Gold – Athletes Panel, where many Olympic Athletes were invited to speak about their experiences. Alexandre Bilodeau, who one gold medal in men’s moguls in Vancouver 2010, Joannie Rochette, who had won bronze at the winter games in Vancouver, and Benoit Huot who had won five gold medals and one silver at the Paralympics in Vancouver, were among the athletes in attendance. The panel was moderated by Scott Russell, who has worked for CBC Sports for 20 years covering the Olympics and Hockey Night in Canada.

Each athlete explained what is was like growing up watching the Olympics and getting inspired in their particular sport and about the sacrifices they made and the training it took to get to the level where they are today.

Kevin Libman VP Speakers coordinator of JMSM explained why he had picked those athletes for this panel. “We thought it was a right fit due to the fact that this February will be the 2014 Winter Olympic Games in Sochi, Russia and we wanted to bring up the hype of this great event.”


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