Are you part of the problem?
It’s no secret that it’s easier than ever to alter your photos. No need to know your way around Photoshop or Lightroom anymore; with a simple slider, you can adjust your photo’s saturation, contrast, brightness, or even completely change how you look. Whatever it is you’re insecure about — your skin, teeth, stomach, or butt — you can easily fix it without going under the knife thanks to apps like Facetune. Even celebrities and influencers do it, with the Kardashian-Jenner clan particularly guilty of editing fails.
Collectively we seem to agree that it isn’t okay for celebrities and influencers to edit how they look in photos and pretend they look that way naturally. This is because social media has been shown to have a negative effect on body image, particularly for young women. If we agree that it’s wrong for celebrities and influencers to do it, then is it wrong for anyone to edit their appearance in photos?
After all, most of us aren’t famous. So, for example, if you follow 100 people and 10 are celebrities or influencers, then isn’t it more harmful to see the other 90 people’s edited photos? Aren’t we more likely to compare ourselves to our friends and peers than to Victoria’s Secret Models or NFL athletes? I want to know: is it unethical for you and I, “regular people,” to alter how we look in photos?
Geneviève Laforce, a Concordia student with over 35,000 followers on Instagram, and over 200,000 TikTok followers, told me she has mixed feelings about photo editing.
“I feel as though the most important thing is to be transparent with it. Like, if you actually do do it, don’t just do it and then not acknowledge it. For example, if I edit my skin, then I say I edit my skin, I will actively tell people,” she said.
“I definitely think that diving into social media at such a young age really did affect the way that I saw my body and see my body now,” says Amanda Wan, a Concordia student and content creator. “I understand that people want themselves to look a certain way. But on the other side, if they’re an influencer or celebrity, they’re lying to their audience because they’re saying ‘this is what I look like’ when in reality, they don’t.”
Wan says we should hold celebrities accountable for how they can affect followers through photos which portray perfection. These photos can be particularly harmful to the body image of younger people who follow them. In Canada, between 12 to 30 per cent of girls and nine to 25 per cent of boys aged 10 to 14 report dieting to lose weight.
Laforce mentioned the role that capitalism plays in creating a cycle of insecurity and impossible beauty standards.
“I think that we’ve created a problem for ourselves, but it’s like a cog in the 21st-century machine. We’re caught up in it, you can’t really get out of it. I think that it’s a problem that’s deep-rooted into society. And it’s gonna take some time to dismantle. But for now, it’s an issue that we’ve created,” Laforce said.
Today’s marketing is focused on making you insecure about how you look, so you need makeup, clothing, teeth whitening, plastic surgery, a gym membership, or laser hair removal. Insecure about your life so you need a car, a house, a puppy, kids, a big wedding, a trip to the Bahamas, a university degree. Capitalism depends on your insecurity and desire for more.
To help solve this problem, Wan suggests that platforms like YouTube feature more diverse creators. Laforce suggests that Instagram start telling you if an image has been altered, “Because although you may not pay attention to it, acknowledge it, your subconscious does if it sees that.”
However, what if altering how you look in pictures actually hurts your own self-image more than it hurts anyone else?
“You need to kind of know your truth,” Laforce said. “Why do I feel the need to alter this photo of myself? Is it to please the societal regard? Why is it going to, in turn, make you feel better about yourself?”
There are no easy answers; navigating social media is complicated. So I don’t think you should be too harsh on others or yourself. This minimizes larger systemic problems which create this rampant insecurity and desire for perfection. This implies that the individual or even the internet is at fault, which creates guilt and doesn’t lead to real solutions.
The truth is that people were insecure about their bodies before the internet, which has only allowed people to perform perfection for a wider audience. So what I’m saying is: do whatever makes you happy, let’s be more open and transparent about curated perfection, and let’s work on challenging the corporations which profit off insecurity.
Graphic by Taylor Reddam