CFBA: The student source for all things fashion business

Courtesy Photo – Valérie Belanger

The CSU organization is the on-campus remedy for all your vogue cravings

The Concordia Fashion Business Association (CFBA) was founded in 2017 in order to connect student fashion enthusiasts to the industry by providing events, cocktails, talks, and mentorship involving experienced professionals in the field.  

The CFBA isn’t “just about networking with professionals, but other students as well because there aren’t any means provided by the school to do that,” mentioned CFBA co-president Sydnee Grill. 

Last year featured the first appearance of the Cocktails & Connections event held at Apt. 200, where the turnout of business-professional guests and student attendees alike surpassed expectations. The guest speaker for the night was Zach Macklovitch, co-founder of Saintwoods. 

“This year we want to do it bigger and better because we won’t have to worry about the vaxicode,” said Grill, “and we have a much higher cap on the amount of people who can attend the venue.”

Before 2021, the CFBA only held one or two of these events per year. Fashion Conversations was the recurring activity, which won an award for Best Virtual Event 2020-21 from the CSU. The fashion conference includes different events involving several speakers, workshops and a session after a cocktail event for recruiters to talk to students.

The club will also participate in Fashion Spectrum, a Quebec-wide case competition for all universities. The deadline to enter is Nov. 14 for students who want to get involved and enhance their skills in fashion and business. The competition is from Jan. 13 through 16, and the team will meet weekly with fashion mentors in order to prepare. 

As for the weekly timings, the CFBA meets once a week on Sundays for a general meeting. Closer to an event, many more meetings and a lot more work and time is put in.  

“At that point the events team is planning, the business relations team is reaching out to sponsors and speakers inviting guests and the social media team is pumping out all the content for that event,” said Grill.

“In the past, websites have been the main source to find business information. Now, Instagram is the top platform to keep consumers up to date, whether it’s student-run or professionally run,” added the co-president.

This year, the club’s new content creator Lucie Sarrazin created and posted a video on “what Concordia students are wearing” that garnered almost 50,000 views on Instagram. From that video, the club gained around 300 new followers in a matter of two weeks — more than what they gained throughout all of last year. 

“If you don’t go out and seek us out, the only other place you’re going to find us apart from going straight to our website is finding us on the CSU clubs website page. Every time someone new finds us, they’re amazed at how they’ve never heard of us,” Grill said.

Stay tuned for late April activities involving Concordia-based businesses and possible thrifting. 

This Nov. 10 from 6 p.m. to 9 p.m., students who attend the event at Apt. 200 will be able to network with each other and business-professional guests over food and drinks. The event will also feature a main guest speaker who will speak for 30 to 45 minutes.

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