Yea I made it up, Yea it’s real: Examining digital culture, social media, and the meme-sphere

“Promise me You’ll never unfollow me” by Dayana Matasheva and Edson Niebla Rogil, featured in Yea I made it up, Yea it’s real. Courtesy Edson Niebla Rogil

Concordia students and alumni adopt internet aesthetics to explore the human experience in the digital age in new exhibition

On Feb. 17, artists Edson Niebla Rogil and Dayana Matasheva hosted the vernissage for their exhibition Yea I made it up, Yea it’s real out of their shared Plateau studio.

The show featured 12 artists, including Niebla Rogil and Matasheva, whose works address the effects of the internet on the human experience through mediums ranging from AI-generated audio to livestreaming-inspired video compilations.

For Matasheva, who graduated from film production in 2020, the internet represents an aesthetic endeavour. “I think aesthetically, no one is using the visual vernacular of the internet. We are interested in its aesthetics specifically, rather than just its subject matter.”

After noticing a lack of representation of internet subject matter within traditional gallery spaces, Niebla Rogil and Matasheva issued an open call for like-minded artists.

“There’s a really big focus on technology as a medium, but there’s very little about the cultures that are growing online and changing the landscape of how people interact with each other,” said Concordia intermedia major Liz Waterman, whose sensorial TikTok-inspired video projection Doom Scroll was featured in the exhibition.

“I think that it’s shaping culture and psychology in a way that’s really interesting, and we don’t see enough work about it.”

Yea I made it up, Yea it’s real is the first exhibition organized, hosted, and curated by Niebla Rogil and Matasheva, but the pair have ambitions to move future exhibitions out of their studio into larger spaces, and to continue to host their networking event The Net Worker.

“It’s a recurring event where people shamelessly network and there’s no other purpose to it,” explains Matasheva. “People come together, exchange DIY business cards, they wear business attire and everything. It’s a little bit performative, but it actually is serving a purpose for artists.”

Information about upcoming exhibitions, networking events and more can be found on Niebla Rogil and Matasheva’s Instagram profiles.


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