Sustainable fashion has a lower environmental impact and their clothes are more durable.
Sustainable fashion is becoming more popular over the years. The fast fashion industry is known for contributing to the climate crisis and throwaway culture. Clothes are produced rapidly and are often not expensive. Brands rely on countries with low labour costs to manufacture their clothes, and the working conditions have been concerning. People are now conscious of these impacts and do not want to partake in fast fashion.
Sustainable fashion aims to minimize its impact on the environment. How eco-friendly brands choose their raw material and manufacturing is well considered. These brands use organic cotton, linen, hemp, or recycled fabrics, rather than polyester and nylon. The labour practices are acceptable since workers get paid well and work in safe conditions.
Sustainable fashion often incorporates recycled material into new products. What is fascinating about sustainable fashion is that they tend to create timeless designs, which is the opposite of what we usually see in trendy fast fashion. Moreover, considering the quality of material used in sustainable clothing, it’s expected to last longer than conventional clothing. Investing in good quality products is a great way to save money in the long run.
Another point to consider is that by buying from fast fashion brands, we might be unintentionally partaking in animal cruelty. The high demand for leather and fur items is leading to more animals getting killed. Animals are also affected by the chemicals used during production—a consequence of animal testing. Fortunately, sustainable clothing brands are cruelty-free and strive to keep animals and the planet safe.
Although sustainable fashion is all about having a lower environmental footprint and damping the consequences of the fashion industry, it is often expensive, which discourages consumers.“It is disappointing that many of these sustainable brands are out of the price range of the average consumer and are unfortunately not size-inclusive, making it difficult or impossible for people of non-standard sizes to shop sustainably at an affordable price,” said India-Lynn Upshaw Ruffner, a Concordia student minoring in sustainability.
That said, all the work that goes behind sustainable production is quite adequate to justify its low affordability. I encourage everyone to start making conscious choices when shopping because it’s high time that we make a difference in an industry that is dominated by fast fashion. Here are some sustainable clothing brands that are affordable and accessible online: YesAnd by Marci Zaroff, Pact, Happy Earth Apparel, Outerknown, and MATE the Label.