Poli Savvy: How Campaign Slogans Are Identically Different

In the last weeks of August, both Liberals and Conservatives unveiled their TV ads and campaign slogans, ahead of the Oct. 21 vote.

While Trudeau’s campaign decided to go with “Choose forward,” Tories went for “It’s time for you to get ahead,” which you can only imagine fueled many waves of laughter on Twitter, as they are now just one typo away from being ridiculed. For Elizabeth May’s Green Party, “Not left. Not right. Forward together” is their campaign slogan. The NDP has yet to reveal theirs.

Do they all sound the same to you? Truthfully, as we live in a time where scrolling and swiping quickly is generally the way we consume our information, slogans will sadly end up being the only piece of the political puzzle voters acknowledge when heading to the polls.

Yet, the difference is there. What often sounds either like a call for action or an embarrassing pickup line can actually make or break an election.

“The Conservatives are talking about putting individuals ahead, while the Liberal’s forward movement revolves around government and country – ‘you’ versus ‘we,’ if you like,” wrote national columnist Susan Delacourt in The Star. 

Words are charming, yet very dangerous as they hide an entire platform. And as Canadians head to the polls in October, forward or together, there will be no coming back.


Graphic by Victoria Blair

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