My very Jewish love letter to the Cavendish Mall IGA

Spiritual connection can be found in the most mundane places

It may seem peculiar to admit, but one of the spaces I feel the most unabashedly Jewish is in a chain grocery store.

I currently live in Outremont, my small apartment building nestled amongst the rows of beautiful houses containing large, lively Hasidic families. Between Lipa’s Kosher Market, Continental Deli, and the dozens of synagogues, I could definitely get my share of Jewish culture anytime I left the house. But, as much as I love a Cheskie’s black and white cookie, as a secular(ish) reform Jew, these aren’t really my people.

However, a forty-minute bus ride away, at an unassuming IGA, that’s where my people are.

My grandparents immigrated to Canada around 1953 as refugees of the Holocaust. The war broke out when my grandmother was a young teen, and after losing all of her family other than a sister and cousin, likely to Auschwitz but we’ll never know, she met my grandfather in a labour camp. After liberation, the pair were processed through Italy, went to Israel, then finally arrived in Montreal.

Our family began as working class Mile End Jews, as many post-War Ashkenazi immigrants did. In comparison to the more affluent “uptown” Jews of Westmount, who had already assimilated to Canadian culture through a couple generations of living here, “downtown” Jews like my family had a difficult time initially, adapting to two new languages and secular life, all while reeling from the most awful trauma imaginable.

By the 1980s, after moving through multiple Montreal boroughs, my grandparents, again following the trends of their Polish Jewish peers, finally settled in Côte-Saint-Luc. And there they lived until they passed — my grandfather before I was born and my grandmother this past summer.

Everytime my parents and I would travel to Montreal to visit my grandmother, a trip to the Cavendish Mall IGA was inevitable. Beginning as an opportunity to make sure my grandmother got all of her granddaughter’s favourite foods, and later because driving herself became impossible, the IGA factored into every family trip to Montreal.

Growing up in suburban Virginia, never had I seen so much Jewish food in one place. Or, honestly, Jewish food for sale in general, other than a lonely box of Passover matzah inexplicably stocked in a Hanukkah display.

The IGA has been a constant, not just for my family, but for the large Jewish Côte-Saint-Luc community. The store has a sizable kosher section spanning not only the Eastern European Jewish staples like knishes and verenikas, but also babaganoush and harissa to accommodate the more recent influx of Sephardic Jews into the neighbourhood.

Early in the COVID-19 lockdowns, the Cavendish IGA briefly closed its doors to shoppers. IGA’s parent company Sobeys stated that their decision was made to limit the amount of times residents were leaving their houses. With Côte-Saint-Luc’s especially elderly population, this call was made in an attempt to protect residents from disease. However, the move created a backlash from older residents, who either did not have access to or proficiency with computers and online ordering.

On top of the accessibility concerns of online shopping, closing the Cavendish IGA limited the social aspect of shopping for not only the older community, but Jewish Côte-Saint-Luc residents in general.

Much has been said about food and cooking as community-making, but why do we not extend this thought to the grocery shopping experience?

In Côte-Saint-Luc, the IGA has become somewhat of a cultural hub for the community, as, especially during the pandemic, it’s one of the few places community members, mostly older adults, will get a chance to see their neighbours.

I don’t go to the Cavendish Mall much these days. Since my grandmother’s passing, I’ve only been out to Côte-Saint-Luc a few times to help clean out her apartment. But I went this past week, partially to have an excuse to get some reading done one the bus, but mostly because in the stress of exam season, I was craving the warm embrace of Jewish carbs. 

Once I passed the extensive bakery section, I was greeted by a giant Hanukkah display. “A bit early?” I chuckled to myself, thinking about the cliché of Christmas decorations popping up as soon as Halloween passes. Then, I realized I didn’t even know when Hanukkah begins this year. Turns out it’s Nov. 28, so the joke’s on me.

But after the twinge of pain knowing that Hanukkah will have come and gone before I’m even done with finals, I thought: where else would I come face to face with a kiosk full of dreidels, menorahs, and adorned with an image of a yarmulke-clad cartoon boy?

That’s the thing about the Cavendish Mall IGA. The mundane fact that matzah ball soup mix is sold all year (in a section that actually corresponds to the correct holiday), that it’s the only place I’ve ever found kasha varnishkes outside of my dad’s kitchen, that I can walk around on a Friday early afternoon, see a box of candlesticks in my fellow shopper’s cart and share a knowing look.

Though I had no real reason to go to the IGA recently, even without my grandmother to guide me to the good gefilte fish, the experience still ignited something comforting in me that I can’t quite articulate. Maybe it’s God, maybe just good chicken soup.

 

Feature graphic by Kaitlynn Rodney and James Fay

Categories
Student Life

Not all superheroes wear capes

An increasing number of grocers have taken to offering online ordering services.

The consumer can add food items to their cart, and either pick it up in store or have it delivered at a cost. But what if you could do this and contribute to eliminating waste at the same time?

Montreal-based startup FoodHero offers a virtual market, allowing merchants to sell food that would have otherwise ended up in the garbage – products that are still consumable. But FoodHero is not a food company.

“We are actually a technology company,” said Alexandria Laflamme, a FoodHero representative. “We developed an application with the primary goal to counter food waste.”

It is no secret that many food merchants dispose of food items that are still good. As per Second Harvest’s 2019 The Avoidable Crisis of Food Waste report, nearly 60 per cent of food produced in Canada is wasted annually. In fact, Canada is among the top emitters where food waste is concerned. According to the Barilla Center for Food & Nutrition’s (BCFN) 2018 Food Sustainability Index, Canada ranks fifth for overall food loss and waste.

“Our interface gives the consumer a chance to go give a second life to these products,” said Laflamme, adding that the products are offered at 25 to 60 per cent off their original price. Customers can search for products by store proximity and filter through food categories, allowing for them to shop accordingly to their diet, whether it be vegetarian, lactose-free, Halal or Kosher.

“Consumers are always thinking ‘oh, I don’t know what I can do,’ but FoodHero gives them the power to do something,” said Laflamme. “We act as an intermediary agent between the consumer and the merchant, and use technology to give them power.” She added that this technological aspect allows for their collaborators to still feel as though they are in charge and contributing to the issue at hand.

Being primarily a tech company, FoodHero worked on an algorithm within the application that allows the consumer to see the amount of emissions that were prevented through their cumulative orders and the kilograms of food waste saved. “The consumer can actually see their impact,” explained Laflamme. “This allows for them to make sense of what they are doing.”

FoodHero’s primary mission is to reduce food waste in grocery stores, which is currently at around 40 per cent worldwide, according to Laflamme and statistics found on the FoodHero website.

“Our goal is to work with many agents in the food industry,” said Laflamme, referring to producers and distributors. “Currently, we work only with grocery stores, which, in itself, is already a place where there is a huge amount of waste.”

“We are starting off. The statistics are still being accumulated but we are growing,” said Laflamme. “We started off collaborating with one IGA, three months ago, then six, and currently, we have over 100 IGA stores on board and are approaching the 200 mark.”

While the app has only been active for six months, the company has grown exponentially since their debut over the summer, due to a business model developed by the FoodHero team over the course of two years, and will soon be expanding to include Metro grocers.

“It was a very well thought out prototype,” said Laflamme. “It was thoroughly tested because it is a complex idea. Because of this, we are working well, and growing quickly.”

However, FoodHero is not the only player in the game. Flashfood, a similar app by Loblaw Companies Ltd., is currently partnered with 139 Maxi and Provigo locations throughout Quebec.

But what change does FoodHero hope to contribute to the overall problem? “Our objective is to have all our collaborating merchants be zero food waste by 2025,” said Laflamme.

While there is still a lot of work to be done in regards to waste in the food industry, Laflamme  said that it is the everyday details, like shopping apps, that will contribute to making a change.

“It’s small steps that will allow for us to have a real impact,” said Laflamme.

More information about FoodHero can be found on their website https://foodhero.com/. Their app is available on the App Store and Google Play. 

 

Graphic by @sundaeghost

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