Categories
Arts

Optimista kicks off

An exhibition about having courage against all odds

Saturday, Oct. 15. marked the launch of the Optimista Conferences organized by Yellow Pad sessions. Each conference has a specific theme: courage, compassion, love, and community.

The Concordian had the chance to speak with Grace Sebeh Byrne, one of the co-founders of the series of cine conferences, to get a better understanding of the idea behind the event.

“Optimista is a response to what happened during the pandemic. Before Optimista we used to put on more traditional film festivals. But then we have kids in our twenties, we mentor a lot of young people and it’s very clear that there is a sense of hopelessness and despair and mostly isolation. That’s a big horrible thing, to experience isolation,” Byrne explained.

During a time when we all felt isolated during the pandemic, Byrne wanted to come up with something that would bring back hope into the community. 

“We are very passionate about the arts. Art we know is a powerful tool for social change. We asked ourselves, what are we going to create, a nice and safe and welcoming immersive experience. People can come in and enjoy the arts and at the same time explore themes,” Byrne said.

Over the course of four cine conferences, art lovers can gather and experience various keynote speakers, performers, and photo galleries grouped together for every themed night.

On the opening night of Optimista, there was the visual artist Augustina Pedrocca exhibited her photographs entitled, Happy and Beautiful out of Spite.

 

Pedrocca presented an evocative series of portraits that clearly documented the loves, pleasures, hardships, and heartaches of Montreal’s Queer Community.

During the main portion of the night Diana León, a performing artist,  put on a beautiful choreographed performance. The main idea behind her performance was to put forth the idea of self-love despite the times that we live in. 

Two documentaries were shown during the inaugural night. The first was a short film entitled The Black Cop by Gamal “G” Tuwara.

Tuwara flew all the way from England just to be a part of the conference and give a talk about his documentary. 

The Black Cop follows Tuwara’s journey in the British police force. He explored his earliest memories of racial profiling and harassment in the force, as well as the homophobia he endured.

The second film of the night featured a longer documentary entitled Writing with Fire which followed the story of India’s only women-run newspaper. It was directed by Rintu Thomas and Sushmit Ghosh.

The Concordian had the honour of getting to chat with Tuwara right after the screening of the film. Tuwara, or G as he prefers to be called, gave The Concordian truly inspiring advice for individuals that face adversity in their chosen career field. 

“First of all, I would say to build up your network around you and find people that you can talk to and trust. Talking and sharing the story is what makes it. Don’t be afraid to ask for help. I know it could be scary asking for help because in your head you think that you might be failing. It’s quite the contrary, asking for help makes you stronger,” G explained.

If you can take anything away from the inaugural event, it is the following; don’t be afraid to be yourself in dark times and pursue what you believe in.

Photographs by Dalia Nardolillo/The Concordian

Categories
Arts

Drawing a line between truth and fiction in marketing

Drib spins an original tale with a truthful core by embellishing the details

Amir Asgharnejad is a Norwegian Internet performance artist. Or, at least, that’s what he calls himself. He’s more of a provocateur who likes to see how far he can push boundaries.

His videos, in which he instigates physical conflicts with people who are usually much bigger and stronger than he is, typically end with him getting beaten and bloodied.

His Internet fame led to him being called by an advertising and marketing company to help promote Drib, an energy drink. Drib, directed and written by Kristoffer Borgli, tells the story of the events that followed. Facts and embellishments intermingle to create a hilarious docu-fiction that brings the audience right to the middle of the pretentious L.A. marketing world. The film premiered at the South by SouthWest Festival in Austin, Texas on March 12.

In the film, Asgharnejad, who plays himself, agrees to become a spokesperson for this international, American-based ad agency. To him, this becomes the stage for his next great performance. To them, it means capitalizing on the Internet trend of stupid stunts going viral. Their target market is boys aged 13 to 17, and they are positive that Amir holds the key to this demographic. Creative director Brady Thompson (Brett Gelman) has a vision for the energy drink campaign. Describing energy drinks as something that loosely keeps a balance between immortality and collapsing from exhaustion, he flies Asgharnejad over from Norway to take part in the project.

The film makes a farce of the marketing agency and the God complex of creative director Thompson, who keeps insisting Asgharnejad is not ‘part’ of the corporate world—his line of work just happens to be ‘in’ it.

The story is a meta-satirical analysis, poking fun at the unglamorous reality of marketing, but also poking fun at itself. It is a movie filming people filming people, told from Asgharnejad’s point of view. Because of this, there is a slight slant in the ridiculousness, as the characters involved are all over the top. The clients are hard to deal with. The actors are finicky. Thompson’s protectiveness over his creative work is overwhelming. Drib tries to not take itself too seriously, yet the ‘seriousness’ of the situation is what’s funny.

One of the challenges of the film was working with Asgharnejad—a point made clear by breaking the fourth wall to let the audience know. Whenever he felt Borgli’s vision was taking the film in a direction he didn’t agree with, Asgharnejad would improvise and change his lines or actions—the outtakes of which are included in the film. This makes Drib not only a movie about Asgharnejad’s experiences, but his stubbornness as well. It also serves to remind the viewer that, although the core story is true, there were creative licenses taken.

For more information on Drib, visit their website.

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