Nestled into the vibrant borough of Rosemont-La Petite-Patrie, La Cale pub marks the first of its kind in the new wave of zero-waste restaurants in Montreal. Behind this innovative project stands a group of friends who let us peek behind the scenes of managing such a place.
Josh Gendron shared how everything came to be after a long discussion with his co-owners Gabriel Monzerol, Lann Dery and Luca Langelier.
“We go way back and, after a while, we ended up working all at the same place,” said Gendron. “We wanted to open up a pub and be our own bosses.” Thus, the idea of overseeing a place of their own was conceived.
They did not want to conform to the status quo as, across Montreal, you can easily find an everyday pub. The four partners forced themselves to think of a way that would make them stand out, and that was when Monzerol suggested opening a pub with an ecological concept.
“Since we have been open, in our style of operation, we have not accumulated a full [amount] of trash yet,” said Gendron. Inspired by Béa Johnson’s book, Zero Waste Home, and her “refuse, reduce, reuse, recycle, compost” model, what originated as being eco-friendly quickly transitioned to the zero-waste formula. Hence, even the minimal accumulated trash, which is essentially compost, is properly taken care of by a private company.
At this point, Gendron said that many considered their business idea as quite ambitious in regards to questioning how it would be sustained. However, with enough restaurant experience under their belts, they knew which practices to incorporate and how they were going to handle the pub.
Various approaches were taken into account in preparation for the opening. From interior design to day-to-day operations, La Cale follows its zero-waste philosophy in creating a business from scratch that is green at every step. The process began with how each piece of furniture was brought into use.
“Instead of buying new furniture, most of what you see inside is all recycled, second-hand or [materials] that were in the trash,” said Gendron. “Some [pieces] we built ourselves, like the bar countertops that came from pallets and the wood beams from the floor.”
The chairs and the tables again reaffirm the zero-waste motto of reusing, as they were taken from different restaurants that went out of business. Customers can also except sprinkler pipes as table legs, two-by-two pieces of wood from pallets used for lamp holders, trash lamps. Despite being rather nontraditional and not straight out of an IKEA catalogue, each of these little details helps create La Cale’s distinctive ambience.
Behind the bar, there is also a great deal of self-production in regard to the preparation of drinks. Instead of relying on mainstream plastic bags, which get thrown away after use, tonics and syrups are homemade. They are stored in glass bottles, which not only preserves the freshness of the taste but also spares the owners the need of a supplier. The pub does not stop there; it has even gone the extra mile of revolutionizing the beer culture.
Because the caps on beer bottles cannot be recycled, the solution La Cale provides is simply getting rid of serving this option.
“The only substitute is canned beer,” said Gendron. “Everything else is on tap because it’s the most efficient and eco-friendly alternative. Pretty much all of the alcohol is local, from local Quebec breweries, which also helps reduce the carbon footprint.”
Usually, local products translate to a boost in prices in comparison to outside imports. However, despite the dominating presence of local brands, La Cale puts the effort into balancing out the green concept to bill ratio. Unlike many places that serve beer, La Cale offers a pint for $7.50, which can be considered rare for Montreal.
Indeed, the project aims to change the way we think of pubs but, at the same time, it manages to remain competitive. Gendron claims that what makes the real difference are the small details in relation to execution. He doesn’t deny the hardship in taking up such a risky endeavour but knows that this is just the beginning.
“Financially, when opening a pub, there is a small margin of profit,” said Gendron. Right now, we are fresh, we are new, and we hope people will be interested.”
For him, La Cale can also be an inspiration for other businesses to follow the zero-waste model.
In the future, the owners are seeking to host more live performances. The pub has already hosted a couple of gigs featuring local bands and musicians. The show area, as Gendron refers to it, is also open for comedians to perform their bids while customers enjoy their eco-friendly drinks and good food.
The chef has currently cooked up a seasonal vegetarian menu that will leave anyone longing for a portion of the restaurant’s sweet fries. Carnivores should not lose hope in this place, as meat options will soon be introduced.
The interior aesthetics will also undergo more decoration with the addition of plants and mural paintings by emerging artists.
“What we really want is to influence other people, but without forcing our idea down their throats,” said Gendron. “Just to show that it is doable.”
Photos by Cecilia Piga
