rich the kid – The Concordian

Rich the Kid’s sophomore album offers the same type of tracks its predecessor did—mindless trap rap. However, the Atlanta rapper and Rich Forever signee doesn’t try to act like he has anything else to offer his listeners. His beats are all enjoyable head-boppers. His features, from Young Thug to Ty Dolla Sign, Big Sean and more, are sporadic among the tracklist. This forces listeners to hear what Rich the Kid can offer on a solo track, followed by a featured song, and repeat. The rapper’s voice and flow are similar on every song, but he assured that fans will have a pleasurable album to listen to in the car with the windows down, just in time for summer.

7/10

Trial Track: “Fall Threw” feat. Young Thug & Gunna

Star Bar: “Woke up, pop a bean / that’s my everyday routine / On a PJ, sippin’ lean / smokin’ dope with Charlie Sheen” – Lil Pump on “Rockets.”

Rich the Kid – The World Is Yours (Interscope Records, 2018)

Rich the Kid’s debut album, The World Is Yours, is exactly what you would expect from the New York/Atlanta rapper. Considered the fourth Migos by some, Rich the Kid borrows heavily from his contemporaries, using dark uptempo trap beats, a triplet flow and dramatic ad libs. However, one thing that sets Rich the Kid apart is his ability to actually rap, which he only puts on full display during the album’s final track, “Dead Friends.” At 14 tracks and 46 minutes long, The World Is Yours doesn’t overstay its welcome. However, Rich the Kid does very little to keep the listener’s attention for that long. Many of the songs blend into one another, leaving the project a little one-dimensional. Songs like “Plug Walk” and “New Freezer” featuring Kendrick Lamar keep this project afloat, while some of the other features, like Quavo and Offset from Migos, are underwhelming.

Trial Track: “Plug Walk”

Score: 5.5/10