Marketing professor Peter Elenakis talks about his career and teaching methods If you’ve ever taken one of Peter…
The Super Bowl is one of the most popular sporting events on television. This year it attracted over 108 million American viewers. With such a wide viewing audience, companies try very hard and pay outrageous amounts of money (over $4 million for 30 seconds of airtime) for their commercials to be seen.
February 12, 2013