Dressed as hunters in camouflage clothing, Concordia students had set their sights on accolades at the Jeux franco-canadiens de la communication, and they came away with a few spoils of war, placing fifth overall.
Nine university delegations, each costumed in a different theme, competed at the JDLC in Sherbrooke, Q.C. last weekend. Concordia was, as in past years, the only English university competing against francophone schools, including first-place Université de Quebec à Montreal and runner-up Université de Montréal. Like at last year’s competition in Moncton, Concordia has rose from the bottom spot to a higher rank.
Organizer and communications student Charles D’Amboise was impressed with his team’s work. “We had good performances like in every competition,” he said. “All the people were super prepared.” He pointed to professional mentorships from groups like advertising agency DRAFTFCB as a helpful factor in the performance of this year’s delegation.
Thirty-two students represented Concordia at the competition, which is conducted entirely in French, and features 13 challenges in the journalism and communications field including debating, improv, theatre, radio production, public relations and interviewing.
Concordia placed first in the video production category. Teams of three had to create a two-minute trailer for a film after receiving the movie’s script. Teammates Ryan George, Sabrina Allard and Samuel Brisson had four hours to shoot and four hours to edit the movie. Gabrielle Lefort, a journalism student and staff member at L’Organe, placed second overall in the journalistic writing challenge. The advertising team won third place.
D’Amboise acknowledged that last year Concordia ranked in the top three in more categories, but with poorer performances in others. This year, however, the overall performance of the team was stronger. “We’re happy that everybody did well.”
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