Home News Fighting isolation on Valentine’s Day, one rose at a time

Fighting isolation on Valentine’s Day, one rose at a time

by Virginie Ann February 18, 2020
Fighting isolation on Valentine’s Day, one rose at a time

**Full disclosure: I fell in love with this story. 

On Valentine’s Day, Concordia Alumnus Timothy Thomas and his team from Home Care Assistance Montreal, partnered with Wish of a Lifetime, in an attempt to decrease isolation, if only for one day.

“Seniors’ isolation is huge,” said Thomas. “A lot of people we have come across have lost a spouse, maybe their kids don’t visit as often and they are feeling down at these times of the year. But it doesn’t take much; a rose, a smile and a hug.”

The team delivered more than 700 roses at three different home care facilities in Montreal; Le Cambridge, Sélection Vista and Chateau Westmount.

While this was the first year the franchise expanded the event to Canada, Home Care Assistance partnered with Wish of a Lifetime for the fourth year in a row. The latter Colorado-based non-profit organization is similar to Children’s Wish, but provides experiences fulfilling the dreams of underprivileged seniors.

“What we are here to do today, with Cupid Crew and Wish of a Lifetime, is to really give back to our clients and seniors communities,” said Thomas.

For Thomas, Home Care Assistance Montreal is a family business. Back in 2007, after his family struggled with finding a caregiver for his grandmother, his father saw an opportunity to offer home care services. He came across Home Care Assistance, a business based out of the United States, with about 90 locations across North America, and decided to buy the rights in Quebec.

In 2014, Wish of a Lifetime created Cupid Crew, which quickly became a national movement in the United States. This year, the event spanned over 500 cities, with the goal of delivering 50,000 roses nationwide. The idea behind the movement was to empower volunteers to deliver roses to seniors, spread love and raise awareness on Feb. 14 of the array of complications that can affect the quality of life for seniors.

“The Cupid Crew initiative from Wish of a Lifetime was showcased to our company at our annual conference in Miami last year,” said Thomas. “We loved the idea, it’s a teambuilding activity for our staff as well. A lot of our employees don’t get the chance to be out there in the field, where our clients and services meet and where we make great impact in the life of seniors.”

The feeling of loneliness and isolation has been widely reported among elders. Numerous studies show a direct connection between loneliness, heart disease and dementia, which can result in shorter lifespans for seniors.  An estimated 1.4 million seniors in Canada—25 per cent of men and 40 per cent of women—reported feelings of loneliness. The Canadian government defines a person from the age of 65 onwards as a senior. If one remains healthy, this could mean a good 20 more years of feeling alone.

Yet, home care centres can also be a place for love and friendship, as the event was trying to highlight. “Even if it’s on a general holiday, it connects [seniors] to each other with the roses,” said Vanessa Cannizzaro, the human resource coordinator for Home Care Assistance Montreal. “It’s something that brings them closer to the people around, and us closer to them.”

Indeed, Sélection Vista resident Bertha Van Frank believes she was lucky to find 94-year-old Claire Eidanger. “I was really shy and she was the first one to say hi to me when I moved here, and we became friends. We are celebrating Valentine’s Day together,” said the 88-year-old senior, as they both smiled, holding onto their roses.

Valentine’s Day might be perceived as a marketing holiday, as Thomas also pointed out, but this was ultimately an opportunity to make an impact on seniors’ lives.

“It doesn’t matter why we are doing it, it needs to be done,” said Thomas. “Yes, it’s corny at this time of year, but it’s also a time of year that is difficult for a lot of people. I think it’s worth it and it’s as good of a time as any.”

 

Photo courtesy of Timothy Thomas

 

Related Articles

Leave a Comment