Putting Mo back in JMoSB: Taking a quick look at JMoSB’s 2020 Movember campaign

Through the hard work and dedication of the JMoSB team, this year’s Movember campaign is set to be the most successful in recent memory.

The JMoSB team, a subsidiary branch of Casa Cares, kicked off the 2020 Movember campaign on Nov. 1. The Movember campaign is the annual initiative to help raise funds and spread awareness for issues related to men’s prostate cancer and mental health.

While the Movember campaign is just one of the many student-led initiatives that Casa Cares runs throughout the year, the JMoSB team solely operates during the month of November to oversee the Movember campaign.

This year’s initiative comprises both an extensive social media campaign as well as numerous independently-led projects by the individual members of the JMoSB team.

So far, this year’s campaign has helped to raise over $18,717 already surpassing the initial fundraising goal set for the entire month. It’s an impressive accomplishment considering the economic downturn due to the ongoing COVID-19 pandemic.

“We’re doing really good so far,” said Jessica Doyle, executive vice president of the JMoSB team, when asked about the accomplishments of her team this year. “We’re hoping to pass what [the previous JMoSB team] were able to raise last year and honestly, I think we are on the right track for that.”

All the money raised during the campaign is donated to the Canadian division of the Movember organization. From there, the funds are distributed amongst 1,250 different men’s health associations and scientific studies. A comprehensive list of the projects that the Movember organization funds can be found on the Movember organization’s website.

If the JMoSB team is able to keep fundraising at this current pace, then not only will this year’s campaign achieve its objective of raising more funds than last year, it will become the most successful campaign run in recent memory.

While fundraising still remains one of its core values, The JMoSB team has recently shifted its focus away from raising funds, and towards raising awareness. This year’s campaign has had the unprecedented challenge of conducting the campaign entirely online, as red zone restrictions in Montreal have prevented their traditional fundraising events from taking place.

In light of these circumstances, the JMoSB team has gone with the Movember Mo’ Match-up Cup initiative to spearhead this year’s campaign in place of bake sales in years past. The initiative is styled as a knockout competition, the competitors being the many different student-run associations within JMSB.

Based on a similar structure to the Stanley Cup playoffs, each week teams face off against one another to get the most points with the winning team advancing to the next bracket.

Every week, points are awarded to the remaining teams based on total shares and money each team is able to raise. The teams with the least amount of points at the end of each round are eliminated. The team who makes it to the end of the month is crowned the winner.

The Movember Gala, the main event traditionally held at the end of November, will be replaced this year by a remotely administered Mo’talking panel. The panel will feature mental health experts who will discuss a variety of topics associated with mental health, as well as answer participants’ questions on the matter. The event is open to the general public and will take place on Nov. 24 at 7 p.m. EST over Zoom.

In association with its official campaign, many members of the JMoSB team have begun their own personal initiatives to help raise funds and awareness for Movember.

Third-year marketing student and JMoSB team member Angélique Dinh-Vu uses her Instagram account to sell second-hand and donated clothing with the profits going to the Movember campaign.

So far, she has helped raise over $400 in the span of 10 days for the Movember organization and hopes to raise $200 more before the end of the month. She also helps to educate the public on mental health issues by integrating important facts about mental health into her promotional videos and posts.

Students interested in getting involved with the Movember innovative can register for the Mo’talking panel here, or can donate to the Casa Cares Movember campaign on the Movember organization’s official website.


Logo courtesy of Casa Cares JMoSB team


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